Our Mission

LendUp was founded with one clear, straightforward purpose: to provide anyone with a path to better financial health.

We began our journey in 2012 knowing that there was a huge hole in the financial services industry. Many Americans’ credit needs simply weren’t being met. When we researched the problem, we discovered some alarming facts:

  • Around 56% of Americans have what is generally described as a “subprime” credit score, meaning they can’t be approved for credit by most banks 1
  • 1 in 3 Americans has been denied credit or offered less than they requested 2
  • 47% of US families say they could not cover a $400 emergency expense 3
  • $200,000 is the approximate amount people with a low credit score will pay in interest and fees over the course of their lives 4

For Americans in these situations, there aren’t a lot of trustworthy options. They have very few opportunities to access quality credit products, build their credit, and get on a path to better financial health.

At the LendUp Office

We’re fixing that.

We don’t think people in need of credit should be limited by low credit scores or income fluctuations. Rather, we believe they deserve the same opportunities as everyone else. That’s why we offer:

  • Access to quality credit cards and loans without hidden fees or debt traps
  • Affordable ways to build credit, break out of debt cycles, and achieve long-term financial goals
  • Access to credit education and other financial tools and resources designed to help people better manage their credit and plan for the future
  • 1 Source: Assets and Opportunity Scorecard by CFED
  • 2 Source: Forbes
  • 3 Source: Federal Reserve
  • 4 Source: MSN Money

“LendUp is not just a loan company. It’s an education company that helps with your credit. It’s just been very helpful and I’m thankful for the company.”

Chris L.
Chris L.

Testimonials reflect the individual's opinion and may not be representative of all individual experiences with LendUp. Customers received compensation in the form of points on the LendUp Ladder.

Our Approach

Our vision for our customers is universal access to credit that expands over time. We don’t require good credit; instead, we seek to create a path to it.

For example, the LendUp Ladder encourages and rewards customers in eligible states who consistently repay their loans on time, giving them the chance to apply for larger loans at lower rates over time. And, as you earn LendUp Ladder points, you could move closer to applying for credit-reporting loans with payments you can choose to have reported to the three main credit bureaus.

All our products, educational experiences, and technology are designed with our guiding principles in mind:



We strive to build products and services that provide an exceptional experience and improve people’s financial health. In fact, our business model is based on our customers’ success.


Not Chutes

We win when our customers win. If a borrower is facing a challenging situation, we collaborate to find a solution that works. No rollovers, no debt traps. Ever.



We strive to make our products and application process as easy to understand as possible. Our commitment to transparency also means no hidden fees or “gotchas”—what you see is what you get. In addition, our in-house, U.S.-based customer service team is available to answer questions online and during our extended phone hours.

Our Proof

“The best thing about LendUp is that they want to educate you, they want to make sure that you to know what you’re doing and how you can take steps to better your future.

Anthony M.
Anthony M.

Testimonials reflect the individual's opinion and may not be representative of all individual experiences with LendUp. Customers received compensation in the form of points on the LendUp Ladder.

From the beginning, our vision has been to use technology and innovation to create better credit products, and we’re pleased to report that our model is working:

  • Our credit cards, the L and Arrow cards, have consistently high reviews and positive customer feedback.
  • We’ve provided more than 4 million loans totaling over $1 billion.
  • LendUp borrowers have saved more than $150 million in interest and fees by using our products.
  • Our borrowers have taken more than 1.6 million of our free financial education courses.
  • Our research shows after two years with LendUp, deep-subprime borrowers have a 62% likelihood of a 50-point Vantage credit score increase.

Join Us!

We’re hiring in Oakland, CA!

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The Scoop

Media coverage, press releases, awards, kudos, and more.

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